Coaching is a co-creative conversation where the seeker (a.k.a. client) wants to understand and grow in a particular area of life. The coach provides a safe space for investigation and sharing of thoughts. Together coach and seeker explore questions and possible answers with the common aim of building a pathway to a healthy and re-imagined life. The interaction is typically short term, with the opportunity to check in on how the seeker feels about their progress.

Counselling shares a common approach with coaching but is more long term and diagnostic in nature. The process often delves into childhood experiences that are unconscious drivers of adult actions. The aim is recovery from trauma and develop alternatives to dysfunctional thinking and behaviours.